@Spartz

I'm a communication consultant, blogger and futurist. I also know a lot about the new music business.

My music taste: 1 Tune a Day blog.
Recent Tweets @Spartz
Liked on Tumblr
Posts tagged "music 2.0"

tomahawkplayer:

Our not-so-humble goal with Tomahawk is to fundamentally change the way music is consumed and shared. Instead of sharing links to specific and unique instances of a particular copy of a song, Tomahawk abstracts away all that complexity so the info about songs is shared. By using the…

One innovator remarked that, as early as 1995, the labels believed that “if we don’t like a given distribution technology, we just won’t license our content to it, and it will go away.” The innovator had explained to the labels that they would have a problem because the decentralized technology is similar to a “global game of whack-a-mole” and they would “be better served by being in control” of the technology and framing consumers’ expectations. Their response, however, was not enthusiastic: “yeah, yeah, whatever.”

*Deep sigh*

From this research paper: http://papers.ssrn.com/sol3/papers.cfm?abstract_id=2099876

We live in an attention economy. Where the most important element is access. If you’re not available to everybody at a very low price, if not free, you’re destined for the scrapheap.
Bob Lefsetz’ new article “Seeing the Future

Seth Godin on the new music industry.

My new article got featured on Music Think Tank.

Excerpt:

It’s a terrific example of smart product development and bringing out the inner-‘selfish consumer’ in fans. That means: giving them something so great, that they will spend money on it for themselves; as opposed to selling what you want them to buy (and treating your creativity like a charity by getting fans to buy your music merely “to support their favourite band” - a much weaker sales proposition). I’m not saying people won’t buy music to support the bands they like, but it’s much more powerful to develop and sell something that even the most selfish person in the world would buy. It’s a stronger offer and the fans that would buy your music anyway will love you for offering such a cool product or service (note: giving people a great reason to buy is also way of connecting with fans).

http://www.musicthinktank.com/blog/the-next-music-format-case-study-twisted-music.html

Hit the link for full article. Excerpt:

At the turn of the last century, the availability of your favorite music depended mainly on your own ability to play an instrument or that of those around you. When performing live, they could ‘sell’ music as a temporary experience. Then came the copy and people started paying for sheet music, records and later CDs and MP3s.

A new type of availability has arrived recently and has mushroomed in the last 2 years; on-demand music streaming. One reason for its popularity is that for many people, it’s more convenient than having to store their music collection somewhere. This creates a big chance to finally effectively compete with unlicensed services, while making it easier for artists to connect with their fans.

I wrote a new article. Short excerpt:

"So what is music, or any other type of content? It’s what adds value to the CD in the box. It’s what makes 2 covers separated by a stack of paper worth buying from the book shop. It’s what brings hundreds of people to one place for a shared experience. But it’s not a product."

Check out the link for more.

Visual summary of my thesis about marketing music through non-linear communication.

Summary & design by Ryan Van Etten.

A lot has been said about Spotify, but Lefsetz said it best. After talking about his own Spotify experience and the songs he found or rediscovered, he got down to the point and made his comment about all the current ruckus:

If it weren’t for Spotify, these songs would go unheard.

If everything’s available, we’re enticed to dive in. Suddenly, it’s not about the hit. A song can percolate online for years, passed from listener to listener until you stumble upon it and are thrilled.

Everything you know is wrong, everything has changed.

You can put out an album on a drop date, but don’t expect everyone to care. But if there are a few good tracks, eventually people will find them. Whereas it used to be unsold albums were shipped back to manufacturers to be buried or destroyed and the only way you could hear these songs was if you knew someone who owned the disc.

Go out and shoot a famous person and everybody will read about you on TMZ.

But if you’re a musician, chances are you’re a lover, not a fighter. If so, you’ve got to change your perspective. You’re an artist, music is a calling, you’re a lifer, you’ve got no idea when your breakthrough will occur.

Sure, you can dance, you can work with Dr. Luke, but if you want a career, you’re gonna have to do it for yourself, you’re gonna have to find your own way and create music that sells itself, that’s its own calling card.

And when you do, it’ll be eminently hearable. You won’t have to pay radio. The public will not have to cough up a buck to experience it. Attention will come from the music itself, which will be sitting in plain sight, forever, waiting to be discovered.

Monetization does not come at the beginning, but closer to the end. Just like a house. You don’t move in when you pour the foundation, when you frame it, it’s not inhabitable until it’s complete.

Don’t think about charging upfront.

Know we live in an attention economy.

And that attention is at a premium.

But when you create something as great as “The Difficult Kind” I’ll stumble upon it, I won’t be able to stop playing it.

Found this comment under a vid on YouTube. Seems like a genuine plea of a rapper looking to get his music out. Hustlin’ 2.0.

I quite like the idea, since he comes off as sincere.

[Click image to enlarge]